SERVICE DESIGN
Education Support Service for Single Moms in Detroit
The service provides single mom with the emotional and technical supports to help them continue their education in order to access better job opportunities and improve their life quality.
link to teammate's website: https://bels17.wixsite.com/berenicelopez/copia-de-eco-closet
BACKGROUND
Many households in Detroit are led by single moms and they not only face big challenges in their lives but also lack the ways to make a change of their life qualities.
INTERVIEW
The purpose of the interview phase is to gain knowledge of single mothers’ lives and barriers for continuing education.
CO-CREATION 1
The purpose of the first co-creation session is to understand activities and priorities in daily life for single moms as well as evaluate principal touchpoints
INSIGHTS
Single moms are facing many barriers when it comes to continuing education. This group also desire some specific support for them to keep pursuing higher degree and change their status quo.
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Encouragement from unexpected sources like strangers is highly motivating
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Sharing achievements with their children can be a motivation
Children to be taken care of while they are studying is a must
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Setting goals can make the learning process easier
Reward for achieving goals should be something for themselves
Face to face interaction with other students is crucial. Intergenerational group is better.
CO-CREATION 2
The second co-creation was launched for the purpose of mapping the user journey with audiences with emphasis on emotional and technical supporters.
INSIGHTS
SERVICE SNAPSHOT
USER JOURNEY MAP
Motivational Support
Register for the Service
Digital Device & Internet Access
Guidance
Childcare Assistance
Emotional Support
Technical Support
Progress Feedback
User Join back the Service
BENEFITS
BLUE PRINT
