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“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” 

-- Nelson Mandela

08.2020 - Present

RENOVATION BRANDS, LLC.

UX/UI Designer

- Conduct quantitative research through Google Analytics and work with various stakeholders to gain qualitative insights

- Build information architecture for the website and provide aesthetic solutions to enhance customers’ online shopping experience for home improvement products

- Work in agile development environment and plan A/B testing for design projects

05.2019 - 08.2019

KOHLER CO.

Industrial & Experience Design Intern

- Researched megatrends and customer interaction experience with Kohler brand

- Designed a future retail experience intending to acquire customers at the front stage

06.2017 - 05.2018

GROUP III INTERNATIONAL INC.

Junior Product Designer

- Created useful and desirable backpack designs for the 2019 “Back to School” season

- Researched color and material in belts and wallets design for Target buyers

- Photographed backpack and accessories samples and processed pictures for customers

- Designed an archive system to manage backpack and accessory samples

08.2014 - 05.2015

OSU CENTER FOR AUTOMOTIVE RESEARCH

Industrial Designer

- Designed and modeled the electric racing motorcycle RW-3 fairing with the aerospace engineering, mechanical engineering, and electrical engineering teams

- Manufactured the fairing with the aerospace engineering team

As a passionate traveler, I am keen on learning the local language and talk as locals. In terms of design, I follow the same philosophy of speaking the same language as the users to fully build empathy.

CONTACT
CONTACT

Please feel free to reach out as I believe everybody is creative and inspiring!

lichenyantom@hotmail.com

Tel: 1-614-371-3845

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