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“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” 

-- Nelson Mandela

08.2020 - Present


UX/UI Designer → Senior UX/UI Designer

- Designed new product page experience and increased the conversion rate of one of the portfolio brands (annual online rev. 11M+) by 30% within 15-day testing period
- Improved pro customers signup rate on one of the portfolio brands by 24% within 30-day testing period
- Led collaboration with development team and modified product page from viewport-width based to breakpoint based which resulted in a 12% gain in conversion rate
- Plan and report A/B testings and usability testings in agile development environment
- Develop design systems across 8 portfolio brands
- Grab all teammates profile pics and turn them into animated emojis 🤓

05.2019 - 08.2019


Industrial & Experience Design Intern

- Researched megatrends and customer interaction experience with Kohler brand
- Designed a future retail experience intending to acquire customers at upper funnel

06.2017 - 05.2018


Product Designer

- Created backpack designs for the 2019 “Back to School” season with brainstorming, sketching, and CAD
- Researched color and material in belts and wallets through various media platforms and design for retailer Target
- Photographed backpack and accessories samples and processed pictures for customers
- Designed an archive system to manage backpack and accessory samples
- Cooked lunch for coworkers during the holidays 👨‍🍳

08.2014 - 05.2015


Industrial Designer

- Designed and modeled the electric racing motorcycle RW-3 which finished second in 2015 Pikes Peak hill climb
- Collaborated with with the aerospace engineering, mechanical engineering, and electrical engineering teams in motorcycle fairing designs
- Manufactured the fairing with the aerospace engineering team

As a passionate traveler, I am keen on learning the local language and talk as locals. In terms of design, I follow the same philosophy of speaking the same language as the users to fully build empathy.


Please feel free to reach out as I believe everybody is creative and inspiring!

Tel: 1-614-371-3845

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