UI / PRODUCT
Hands-free Public Transportation Experience
The new shoe concept aims to improve the efficiency of Chinese young professionals taking public transportation in the urban environment.
Public transportation usage as well as the infrastructure are growing rapidly all over the world, especially in China. As a country with over 1.3 million population, people in China rely on public transportation for everyday activities.
China’s Total Distance of Rapid Transit (2009-2018)
Source: Institute for Transportation & Development Policy
subway tracks were built annually every year between 2010 to 2015 in China
out of 20
biggest bike-sharing programs in the world are in China
People need to scan phone or card to get on public transportations and it can take up some unnecessary time especially during the rush hours.
User journey map
Scan the shoe to connect to "NB on the Move" App
Register and connect your account with city's public transportation system
Charge the shoes at home on the smart mat and check the battery status
Get on public transportation hands free
Check the remaining balance for public transportation and pedometer
Users can access New Balance store through "NB on the Move" app
Users can check all their shoes with collaboration with city's public transportations in "My Shoes" page